Monday April 28Good morning, We have the newly redesigned Real Estate Under Construction newsletter now available for your use. Not only do you now have a very eye-catching design and graphics, but also: new calls to action, new text and sections, more customization. I recommend that you try 2 sends back to back to your target realtors and compare the results. Enjoy the newsletter! Monday April 7Good morning members of the LO Lab! Early this A.M. we completed the addition of the "FSBO Elite" marketing program donated by Brian Rodgers. It has been added to the Real Estate Marketing section of the site, as well as the full Buyer Pool campaign. Next on the list is the new Real Estate Business Primer marketing campaigns. While it's not quite available for you to use, you can take a look at the progress below. (Looks great doesn't it?) This is a professionally designed template to get the attention of your target market. The text seen on the template is just placeholder text, so don't fret over any typo's. Last but not least, we also will be adding some excellent updates to the Member Spotlight section of the site. Chris generated more than 70 leads last week! He's not playing games folks! PS - If you're in or near Houston Texas, I will be speaking at the Texas Association of Mortgage Brokers event in May... More details coming soon. :)  Tuesday April 1Good morning! We have begun the transfer of audio modules to the site. When you log in this morning, you will find multiple audio training clips throughout the site. We have included recordings of members only conference calls, training sessions, and even instructional audio for various campaigns. (The Business Primer now contains the introduction audio) Much more on the way. We are also working on transferring much of the training into a "modulized" approach to make these campaigns even more user friendly. Plus, don't forget that we uploaded a large amount of content to the Real Estate Marketing Archives yesterday. This content will go live by this afternoon/evening for you to download, and share with your real estate partners. Enjoy!
Monday March 10As promised we have added new content and sections to the Lab. You will notice 2 things this morning: 1 - For the first time, there are now 12 full issues of the Real Estate Business Primer available! Go ahead and check the Business Primer section of the site to enjoy 6 months worth of marketing content. You can deliver these issues as you see fit. There is no better way to get a real estate agent to pick up the phone and call you. Take advantage of this new content today! 2 - Next, you will see that we have added the Member Spotlight section to the site. Chris is this months subject, who has managed to add 5 or more loans to his pipeline, and run nearly 30 realtor appointments in 5 weeks using 1 strategy found on this site. How did he do it, and how will he beat his numbers in the next 30 days? Each week Chris will keep us informed so we can watch how he grows... Oh yea, and did I mention that Chris has been a loan officer for less than 2 years? I'll let you know when the recordings with Chris become available. In the meantime, check out the updates and make this week one of your best yet!
Thursday March 6Loan Officer Marketing Lab members, I hope all is well! We have our very first Member Spotlight Call scheduled for next Tuesday. The call will not be long, but we will cover the following: 1 - Goals 2 - How he intends to reach them 3 - What he has tried in the past, what worked, what did not 4 - Any questions you may have for Erik The goal of this members only spotlight call is to help you, the members to begin looking at what others are doing that works. If you volunteered to be the spotlight member, then you are putting yourself out there for 30 days to really kick your production into over-time. We will add a new section to the site just for these calls, and even provide you with a new and fun way to track his results for March. Next on the list, is the new additions to the site I promised last week. These, along with the audios we are transferring over from the old site will be added on Saturday - Sunday, and available to you by Monday morning. We are adding one of our most effective marketing programs yet, so keep your eyes peeled! PS - If you know of a company, trainer, marketing system et. that offers realistic FHA or Reverse Mortgage training, please let us know. We will be adding some supplement content to the site for both niche markets this year. Your assistance is appreciated. Wednesday February 27Ok Lo Lab members, time for you to vote! We are moving the audio training clips over from the old site in the next 7 - 10 days, and while we do this, you have the option for some brand new content. to be added to the site. Here are some of your options: Completely new issues of the Busines Primer Article Marketing and Blog marketing strategies A 2008 update to any of the existing content of your choice Send your vote to
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by Monday of next week so that we can get to work with the new content. Next on the agenda is our Member Spotlight. We have our first volunteer for the month of March, and we're ready to begin our Members Only call with him. You will receive instructions on how to participate, and how you can benefit from this great new call format. Chat with you soon!
Sunday February 24Issues 1 - 5 of the Real Estate Business Primers are now available and downloadable to members. This newsletter series is powerful, and will generate calls from interested realtors for you. Begin using these immediately if at all possible. WIth the mortgage and real estate marketing experiencing rough times, it is easier than ever to get an agents attention with sound marketing practices. We also just finished transferring the marketing tools specific to the Business Primer campaign, so you should check that section out as well. I hope you all have enjoyed the Loan Officer Portal Beta Test period! Please send your recommendations in if you have any! Monday February 18Good afternoon! I am happy to report that the new site is cruising along! In fact, just moments ago we added a new 8 page article titled: FSBO - Down and Dirty. This is a great FSBO marketing plan for anyone that needs leads ASAP. There is really no excuse not to use a campaign such as this, when it is such a simple matter to execute. You can find this in the New Content, as well as the FSBO section. Enjoy! Next on our agenda, is our latest affiliate program. Members that send over new members who join, will get their very next month of membership free! Send over 3 referrals... Get 3 months free! It really is a great way help us grow, while being rewarded yourself! Finally, we are also putting the finishing touches on our new Member Spotlight Program. Each month, we will choose a member who will be "in the spotlight" so to speak. What this means, is you will get an opportunity to take center stage by telling us where you are at in your career, what your goals are, and where you need help. Not only will I personally be involved in making suggestions and helping to improve your current situation, but so will our wonderful members! Emailed tips, observations, and even (As time permits) telephone calls will be part of the program. Simplly contact me direct at
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if you'd like to volunteer for our very first member spotlight.  Last, but certainly not least, we are working on installing the audio training files, and a few more sections of content. Once we have completed the transfer 100%, we will begin uploading additional content that has never before been released, and some other "surprise and delight" features that we have not flipped the switch on yet. Chat with you next time!
Welcome to our NEW and much improved Loan Officer Marketing Lab! Please be patient as we transfer over the mounds of content from the old site. By Friday evening, we should have 98% of the content converted, in addition to the content formatted. (Right now, some of the content is not optimized for correct positioning) So why the sweeping change? Several reasons: 1 - This new publishing system allows us to provide you with new content, uploads, and media nearly 3 times quicker than before. Much of the content created took so long to update through the previous user interface, it was simply never completed. So this means more announcements, updates, and ultimately more communication. 2 - This new system allows you to search the content of the site. How many times have you needed a specificdocument or article and simply could not find it? Now you can! 3 - Dynamic School and education features. One of the main reasons I switched to this new system, is it provides a learning environment software. In other words, while it may take a while to deliver it to you (A few more months) - you will soon have an automated learning module that combines text, audio, testing and commenting all in a step by step environment. Can you imagine an easier way to learn and retain knowledge? So there you have it. Easier to navigate, better looking, and ultimately, more content! All those updates we had planned for you last year will get here fast! New templates to the Business Primer, Real Estate Autoposy, business cards and more can now be uploaded. Thank you for your patience! PS --- A Sneak Peek for you: visit www.fsboleadportal.com --- Those of you who registered for the beta test will be using this site for free soon! :)
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