2 - I would like to have a turnkey automated email follow-up system that allows me to increase my closings by an estimated 20 - 25% per year

In addition to providing you with some of the best realtor marketing and FSBO marketing solutions in the industry, Loan Officer Marketing Lab has recently far exceeded members expectations with the addition of a top of the line integrated email marketing solution. So what exactly is an email marketing solution, and more importantly, how does it help you close more loans?

The best answer to this question is to direct your attention to what all the guru's, experts and industry media have been saying for the past 1 - 2 years. "Database marketing" and "Structured follow-up" have become the buzzwords of the day. In fact, it is estimated that most originators are leaving tens of thousands of dollars worth of commissions on the table every single year as they let their repeat business slip through the cracks! What a waste!

Statistically, anywhere from 10 - 17% of a loan officers database will have need of a loan officers services each year. This is a significant amount of business, so let's take a closer look at this. Let's assume you have about 150 individuals in your Sphere of Influence database, 100 past clients, 200 past potential clients and maybe a random assortment of 50 other prospects lying around as well. (This is about what I would expect from an average loan officer with 2 or more years in the business)

This means that there are 500 individuals in your database at this time for the sake of comparison. If we use even the conservative figure of 10%, then that is 50 individuals within that database that will need to buy, sell, refi, or pull cash out within the next year. If we use the 17% figure that some markets are experiencing, then you are looking at 85 individuals who will need your services within the next 12 months.

Now guys, I want you to know that I am a realist. I understand that in the real world, rarely will your actual results perfectly mimic the statistics... Wouldn't you agree? With this in mind, let's apply a "real world conversion" to the above scenario, and say that out of those 500 individuals within your database, you are only able to collect 250 email addresses. Would 25 extra closings per year do anything for you? How about if we cut it even further, and assume that you only get 12 extra closings from that database of 500?

The point I am making here is that even using modest conversion statistics, you are looking at 5 digits in additional income from a program that operates on near auto-pilot. Whether you wish to market to your past database, realtors, FSBO or even existing prospects and clients; Our auto-responder will help you do it!

Here are some of the more useful features and benefits of our email marketing system:

Preset email follow-up:

Instead of hand typing each email follow-up, why not use our "set it and forget it" feature? Create your group just once, schedule the time intervals for the messages to be delivered (Day 1, Day 7, day 15 etc.), and we take care of the rest! The advantage here is that you can now rest assured that every 1 of your prospects, clients, or referral partners receives the same great information and messages. Your drip email campaigns will function 24 hours a day, 7 days a week without requiring additional effort from you, aside from adding new prospects as you generate them.

Newsletter Templates

Your membership to the Loan Officer Marketing Lab also provides you with a series of professionally designed newsletter and message templates. These messages will make life easier for you as you can point and click to add your photo, logo, and contact information. Make any changes you like, or just add your message of choice to keep things simple. New templates are added to the Loan Officer Marketing Lab on a monthly basis to keep your list of options growing!

Unlimited Groups

A group is simply a group of individuals that you wish to receive a pr-selected assortment of messages. You may for example, choose to have the following groups set up within your email marketing campaign: Past clients, existing clients, referral partners, realtors, FSBO, future home buyers etc. Can you see how flexible this system is? You choose your niche marketing group, and our email marketing system will help you focus your efforts. Add and/or delete groups on an as needed basis.

Tracking Statistics

We are constantly instructed to track the results of our marketing efforts. If you don't know what is and what isn't working, how can you choose to spend more time on the most productive campaigns? Well, we have you covered! With your membership, you will also have access to a complete range of email marketing statistics. For instance, you may pull up a list of all the emails that have been sent for this month, and view how many were sent, versus how many were actually opened by the recipients.

Perhaps you want to focus more of your efforts on those prospects who are really paying close attention to what you have to say. Not a problem! You can refine this list to then view who the readers of your emails were! As you view this list of prospects who tend to open every one of your emails, you will get to know who cares about what you have to say. Let's imagine how well this could work for you as you market to real estate agents for more business! Pick up the phone and call those who are paying attention, not those who ignore you.... I'm sure you can think of a half dozen other ways to use this feature!

Ultimate in Delivery

What good does a well written sales letter, message or newsletter do you if the prospect never gets to read it? This is a problem for many loan officers as they attempt to send better looking emails full of colored font, logo's and pictures etc. While HTML enhanced messages sure do look good, many times you can shoot yourself in the foot by opting to send these messages since a large chunk of the population has aggressive spam filters installed that will red flag an HTML message or even filter it out completely.

So what should you do? Just send plain text messages that look boring and unprofessional? Here is how we can ease your fears a bit, and promise a higher delivery ratio than most forms of email delivery. When you use our auto-responder, you can choose to activate a simple feature (No extra cost) that will convert each of your messages into both an HTML enhanced message, as well as a plain text message. As each of the emails is delivered, the system will send both messages, thus allowing the email client software to choose which message is more appropriate.

This means whether the email filters out 1 or the other, your message will have a much higher success ratio in getting seen and delivered. Not bad for a feature that comes included with your loan Officer Marketing Lab membership for no extra cost!

Attachments

How often do you get clients asking you questions that you have answered thousands of times? How about creating a Q and A form, and attaching it to your current client auto responder group? Now, every single client who has just signed on the dotted line with you, will receive the files they need and reminders to send in stips, and asked for referrals! Attach documents, imbed pictures and even add audio to your messages if needed! There are hundreds of creative ways to use this program!

Ok, as much as I'd like to keep telling you about all the wonderful features of this email marketing system, I don't want to overload you with too much information! The bottom line here is that the this email marketing system for loan officers is only 1 very small piece of what you get with the  Loan Officer Marketing Lab.  Yet this 1 powerful feature could easily fill page after page of this website just telling you about all the features that could help you land more closings.

I do wish to put 1 fear to rest before we move on though. I've received message after message and phone call after phone call from concerned loan officers who are very excited about this auto-responder, but worried that it will be too complex for them to use. Let me assure you that this system was designed with even the newest users in mind!

(A very easy to understand and comprehensive users guide can be instantly accessed on the site if you have any questions about how to use a particular feature) While most of the features are very self explanatory and function with a simple point and click, the help feature is only a click away if you need to see the more advanced features explained in easy to understand plain English. Most users will be ready to send out emails within minutes!

Ok, so I'm sure that by now you must be asking yourself exactly how much a sophisticated program with the power to land several dozen new closings into your pipeline each year will cost... Well, the answer to this question just may surprise you! The answer is that we have not upped the 49.95 monthly investment even 1 penny since adding this money making tool to the long list of Loan Officer Marketing Lab features.

I can also tell you that as we prepare to launch the pre-written follow-up content for your email campaigns, we will not raise the cost a single penny at that point either! See? I wasn't kidding when I told you that my goal is to deliver loan officers all across the country the absolute best value in the industry! I challenge you to find a single website or loan officer trainer that will give you such life changing and high value tools for such a modest investment! (Most of you probably spend more on your cell phones each month without blinking!)

$49.95 per month for such a powerful and complete list of tools, templates, training, scripts and turn-key campaigns is unbelievably low. The question you have to ask yourself is if you are serious enough about your career to invest less than $50 per month in filling your pipeline. No, I did not forget the 1 time $197.00 registration and activation fee. But this is a 1 time fee that will land you the long list of bonuses and valuable personal assistance described on THIS PAGE. While many systems and programs charge you extra to register without offering anything in return, I think you will quickly see after you review everything you will get for the modest $197.00 registration, that we are piling on value after value to make certain that your success is not left to chance!

Click here to join now

Chad Weber - Average Joe L.O.
E-mail: cweber@averagejoelo.com
314-583-5190