Welcome. I'm glad you decided to visit this particular page of the website as this is where I get to show you exactly what you stand to gain from the Loan Officer Marketing Lab. Let me walk you through some of the features and material you will find on the site.

As you start your membership and access the site, the first thing you will notice is the sheer size of the site. With over 15 categories, and 1,100 pages of articles, marketing templates, manuals and more, there is certainly no shortage of material!

Well over 500 man-hours went into the creation of this site, and I continue to add to it in order to provide solutions to a wide range of marketing and sales challenges faced by loan officers every day. Top producing real estate agent and national sales trainer Brian Rodgers contributed much of his own valuable material to further enhance the value of your membership. (Brian's material would cost you thousands if purchased separately. Besides, who better to learn about realtors from than someone who instructs tens of thousands of agents per year?)

The best way for me to illustrate the valuable, career-enhancing content that is in store for you is to show you what you will learn from just 1 of the manuals you can download on the site:

• You'll learn how to write intriguing, out-of-the-ordinary, phone scripts that will make top producing agents want to meet with you
  
  
• You'll get four battle-tested, tried and proven phone scripts you can adapt to land appointments with top agents and brokers. (I promise you, these phone scripts worked for me and they can and will work for you.)
  
  
• You'll get two tested techniques for overcoming the knee-jerk, "I already have a loan officer I work with" objection
  
  
• You'll learn how to quickly separate the winners from the losers in the ever-evolving new real estate agent pool.
  
  
• You'll learn proven techniques for landing business from agents within the first or second meeting. (Trust me, that "wait six months" advice is bunch of crock.)
  
  
• You'll get a great idea for helping your agent/partners land expired listings that will have them thinking you're a genius
  
  
• You'll learn the three burning desires nearly every successful agent has and how you can capitalize on them
  
  
• You'll discover one powerfully effective technique for establishing credibility with your referring agent prospect
  
  
• You'll get tested subject lines for emailing realtors. And a good number of these get opened
  
  
• You'll get response-producing realtor email copy you can use to close more business in less time
  
  
• You'll learn of a unique twist on call capture technology that will have agents eager to partner with you in generating business
  
  
• You'll read about ways to use call capture technology to generate loans directly from buyers and sellers
  
  
• You'll learn how you can become a database marketing expert that agents and real estate office sales manager's love - and more importantly, do lots of business with
  
• You'll find out how to make yourself a valued and highly respected alliance partner for agents and their sales managers
  
  
• You'll get tips on how to choose domain names (With your website) for effectively marketing direct to consumers, especially FSBO's
  
  
• You'll learn how to profitably market to the FSBO market direct or in tandem with your agent partners
  
  
• You'll get several proven phone scripts for getting FSBO prospects to your FSBO marketing workshop
  
  
• You'll learn what to say and what NOT to say when recruiting agents
  
  
• You'll get a word-for-word tried and tested FSBO mailer that FSBO prospects will read and respond to
  
  
• You'll get all the details on how to produce and market an special event that will - if done properly - generate numerous new referring relationships and a full year's worth of business.
  
  
• You'll access proven marketing tools - mailers, phone scripts, etc. - for filling your event with exactly the agents you want to attend
  
  
• You'll discover how to substantially reduce - or even eliminate - the cost of putting on this event
  
  
• You'll learn how to get speaking opportunities in real estate offices, and get tips on coming up with presentation titles that will put “utts in the seats.”
  
  
• You'll learn about one action to take that will earn credibility, demonstrate your knowledge, schedule multiple appointments, shorten your sales cycle and more,all with one activity
  
  
• You'll get actual phone scripts that will get sales managers to schedule your workshop for their agents
  
  
• You'll get proven workshop openings that gets agents in the right frame of mind to listen to you
  
  
• Find out why most loan officers fail, and how to avoid these pitfalls
  
• Discover how to get exposure to large amounts of home buyers (Plus purchase leads) for absolutely no cost, within 5-7 days

Ok... I hope I didn't overwhelm you with this massive list. I was trying to make a point. If this is what you will learn from the step by step marketing guide, which is 190 pages; imagine what you will learn from the rest of the site!

When I first sat down to create this site, my #1 goal was to provide a site that met the following criteria:

1. The site had to provide real world, usable and unique marketing and sales instruction
2. The site had to provide strategies that could be implemented quickly, and would work! (No theory, only proven strategies)
3. The site had to be cost effective for loan officers
4. No hype, no fluff!

Those were my criteria, and I can tell you now that the site is shaping up to meet and exceed my original criteria! I know we talk quite a bit about marketing when describing this site, but I want you to know that we offer more than just the marketing tools needed for success.

We also help you with organizing your business campaigns and planning. We assist with creative thinking and brainstorming techniques so that you will soon have the ability to approach your career challenges from new angles with creative solutions.

Sales conversion techniques, motivation and strategizing, public speaking tips, industry trends and differentiation tactics and so much more will be covered.

Our monthly open forum conference calls will help you get your most pressing questions and concerns answered as well as give you valuable feedback from other loan officers across the country. The weekly Lab Notes emails will also help keep you motivated and assist in tracking your results.

The bottom line is this. With all of the tools provided in just one place, you will find that many of the challenges you face as a loan officer can be overcome with the Loan Officer Marketing Lab. It only takes a peek inside for you to realize that your membership will help you reach your goals.

I make this personal promise to you, that if you join the site right now, and for any reason you are not satisfied, simply pick up the phone and call me, or send me an email. I will respond to you personally to make things right. My recommendation is to click the link below to begin your membership now. I think for once you will be pleasantly surprised to find a service that has not been hyped, but rather, is exactly as described.