So you want to work with realtors®...

(But you don't know how to get referrals)

Working with realtors can be either extraordinarily profitable, or exceedingly frustrating, depending on how you approach this niche. The reason why so many loan officers are drawn to this group of professionals is because real estate agents are already targeting the exact same group of prospects that you yourself would like to have in your pipeline.

A healthy relationship with a dedicated group of real estate agents can land you a steady stream of referrals each and every month that have already been sold on working with you, and who have a definite need for your services. It's hard to beat a referral when it comes to quality leads! In my personal career, as we built a network of reliable agents who were willing to feed us prospects every month, we had to hire additional assistants and loan officers to keep up with the volume!

Imagine having 5, 6 or even 10 realtors talking with and referring potential clients that you otherwise would not have had access to. See, it is 1 thing to have a great mail campaign, or consumer direct marketing campaign set up. It is quite another to tap into the power of leverage and duplication of effort.

What I mean, is that as a single individual, you have only so many hours in a day to prospect for new business. However, when you take advantage of the hidden power of networking, then regardless of where you are at, or what you are doing, these professional affiliates are out there selling, meeting, and greeting potential clients and selling them on using your services.

The ultimate outcome of a properly executed realtor marketing strategy is that you show up to the office each morning and check your email and voicemail for phone numbers and contact information of potential clients for you to call, who are already expecting to hear from you. Nice huh?

HERE IS WHAT USUALLY HAPPENS THOUGH....

Regardless of how wonderful the above scenario sounds, this is not what the average loan officer experiences. If you are like most originators, then chances are you have experienced at least 1 of the following:

• Most realtors tell you they already have a loan officer
• Most realty offices have an "in-house" loan officer
• Many realtors will gladly have lunch with you, but never actually give you business
• Many realtors expect you to serve them, and ask for illegal kickbacks
• You simply cannot get the agents to take your calls or to take you seriously

Do any of these issues ring a bell? If so, then you definitely need to take a look at what will be discussed on this page, because the solution is not nearly as complicated as you may think. This is not to say that I'm going to make all of these crazy hype-filled promises that you see on other sites, full of unrealistic expectations and claims that you can earn 6 figures doing next to no work...

No, you will not get any of that here. I refuse to insult your intelligence in such a manner. We all know that success comes only with proper execution and effort on your part. However, if you are willing to provide the effort, then I can provide you with the proper tools and plans to catapult your results in an accelerated fashion, so that you can finally quit worrying about whether or not your bills will get paid this month or not.

Back to the subject at hand, here are the primary reasons why most loan officers fail at implementing a successful campaign with realtors:

1. There is little to no differentiation
2. There is little if any credibility established
3. There is little to no consistency to the marketing
4. The follow up methods used by most loan officers do little to move the process forward
5. Most loan officers fail to address the true issues and concerns realtors face
6. Most loan officers do not know who it is they are targeting beyond "realtors"
7. The marketing tactics used by most loan officers are not attention getting and lack a true call to action

Phew! Those are a lot of mistakes that are being made! The good news though is that most of these issues can be resolved in a relatively short period of time with the proper scripting, marketing tools and instruction. In fact, most of our members are experiencing a near rush of new appointments and business with real estate agents within just 30 days of joining the Loan Officer Marketing Lab.

Before you go and blow this off as just another inflated marketing claim, please review the home page of this site to see what real loan officers all across the country have to say. These unsolicited comments, emails, and thank you cards are unedited, unsolicited, un-coerced and very much representative of the results you could experience as well if you simply take the right actions today!

Ok, so I'm assuming that I at least have your attention right now. At this stage, many loan officers seem to have 1 question primarily on their mind:

HOW IS THE LOAN OFFICER MARKETING LAB DIFFERENT THAN EVERY OTHER SYSTEM OUT THERE?

This is an excellent question, and 1 that I am only too happy to answer. The Loan Officer Marketing Lab is quite different from other systems out there because of the nature of the systems, templates, scripts, tools and software that you will get access to as a member... However, instead of leaving you to take my word on it, let me demonstrate some of the benefits and tools you will have access to, that can change the way you look at marketing and sales forever:

The Average Joe L.O. Master Marketing Manual. If you are familiar with my history, then you probably already know that my #1 biggest accomplishment or "claim to fame" so to speak, is the time I grew my business from 0 to 40 realtors providing me with leads in a 3 month time frame. All of the follow-up and attention getting programs I used to get referrals from realtors are included in this 190 page manual.

Nothing has been altered or watered down. If it worked for me, then I put it in the manual. These same programs and campaigns can have a profound impact on your business too if you just open your mind a bit to the fact that yes, I really can help you succeed if you just let me. I'm sure you already have the want and desire to build your paycheck and pipeline. But desire isn't enough. You need to take action, and take action now if you're going to satisfy those desires and enjoy a whole new level of income!

Personal script and campaign review! That's right. While most marketing systems leave everything up to you to make things right, I decided that the best way I could assure your success is to take a personal interest in how you move forward! After you have begun taking advantage of the content found in the Loan Officer Marketing Lab, you can simply forward the script you have created, as well as your plan for moving forward.

I will personally review your results and make suggestions on how to further improve your production while avoiding the common errors and mistakes that can kill your campaign before it even gets started.

How far do you think you could go if you knew without question, that the path you were taking would produce results? How many pitfalls, and how much wasted time could have been avoided if you had this service available to you 4 months ago? 5 months? A year? As you can see, I am giving you more than just lip service here when I tell you that we want to see you succeed! 

My goal is to absolutely blow you away with the level of attention you get, so that you are absolutely 110% convinced that this will work for you! No hype, no fluff, no games... How is that for a breath of fresh air?

The Real Estate Business Primer Newsletter System. The Real Estate Business Primer Newsletter system is a great way to have at least 1 of your dreams fulfilled. What is that dream you may be asking? To finally have real estate agents calling you for a change! That's right, this is certainly not a pipedream if you arm yourself with the right tools. This powerful and unique newsletter system was designed to help loan officers accomplish this seemingly impossible task. How does it work? Here is a simplified overview of the campaign:

• Target the group of agents you wish to be in contact with

• Add your contact information to the newsletters

• Send the Real Estate Business Primer newsletter

• Respond to inbound contacts from high producing real estate agents

• Repeat

While this process described here is a bit over-simplified  for demonstration purposes, the actual process is not much different. So what makes this newsletter so different from the others? In order to answer this question, you have to look at what is contained within the typical newsletters loan officers send to realtors. An article about the economy or projected interest rates, a comic strip, a recipe, an extra article or 2 in addition to an inspirational quote...

Now I must ask you, what about this description of a typical newsletter has to do with selling homes? Can you imagine a busy top producing realtor looking at this, reading the recipe, or comic strip, and saying "Wow! I think I'll give this loan officer a loan!" If you are indeed looking for referrals from top producing realtors, then do you think he or she has the time to read non work related articles that are not even relevant to his or her career?

This is where we really separate ourselves! Each issue of the Real Estate Business Primer contains proven sales and marketing techniques and tips that the agent can  use right away. At the end of each article you will notice that there is a powerful call to action: "You now have 2 choices. You can take the concepts contained within this article and create your own marketing strategy.

Or, you can save some time by contacting me. Here is my phone number and here is my email address. I already have a turnkey marketing campaign that I would be more than happy to share with you that is based on the principles you read in today's issue."

Can you see the difference here? On average we witness several phone calls per month on a mid-size distribution list. If you incorporate this newsletter into a phone call campaign, you can accelerate the results by a large margin. All of the marketing campaigns and follow-up materials are provided so there is little leg work involved. In fact, most loan officers can have this campaign up and running in less than 3 days.

How soon would you like to have realtors picking up the phone to call you?

Are you ready to start getting loans from realtors yet? Click here now to join the Loan Officer Marketing Lab and gain instant access!

New features and content are added to the Loan Officer Marketing Lab several times each month. We are growing our library of available tools, templates and content at a rapid pace. Take a look at some of the other content and sections of the site you will have access to:

Real Estate Agent Marketing Library
There is no more powerful way to generate new business, instant credibility and trust than by becoming a resource of valuable and profitable information. We provide you with a database of proven marketing strategies you can offer to your target agents. Strategies that will help you become -- not "just another loan officer" -- but a valued, trusted and respected partner.

Internet and Online Strategies
Every year the numbers go up. More and more prospects (over 82% in 2006) are searching the internet to find their homes and their loans. Learn how to harness the power of this tool with straightforward and effective marketing techniques such as: podcasting, blogging, email marketing, SEO and more. Even if all of this is totally foreign to you right now, we'll have you up to speed and operating like a Pro in no time at all.

Creativity Stimulator
Ok, so I may be shooting myself in the foot here. But I'm offering you a resource that will empower you to become a self-sufficient source of new, creative, and most importantly effective ideas. Wouldn’t you like to have your own weekly brainstorm sessions, and become a source of new ideas and strategies that keeps your competitors guessing?

Automated email campaign
If you're not using email as a drip follow-up campaign for your database and SOI, then you may be missing out on nearly 35% of your potential business! We provide powerful solutions and strategies that will make generating new business more predictable and consistent. Our auto-responder system will allow you to market to your entire database with a few pushes of a button.

Track your open ratios, and even see who is opening your emails! Most auto-responders with features such as this will run you $20 or more each month. We include this feature as part of your membership, with no extra costs involved.

While this may seem like quite a bit to cram into one service, we’re not quite done just yet:  

New Content
Every month you'll receive new content, newsletters, templates, flyers, marketing strategies and tools, and a lot more. As you know, the market evolves and changes sometimes on a monthly or quarterly basis. My personal commitment to you is to make certain that you have all of the latest tools and knowledge to operate at the peak of your abilities.

Motivation and Guidance
Weekly emails and messages will be sent to keep your business on track. Often, we become our own worst enemies by allowing daily activities and set-backs to affect performance. With consistent reminders and messages that enable you to gauge your own growth and performance you can rest assured that we are with you every step of the way.

Ok Chad – How Much is It?

Now it’s time to answer the big question. While most sites prefer to have you wait until you’ve already clicked on the order form before springing the price on you, I'd rather give you the full story now. Your Loan Officer Marketing Lab Membership will cost only $197 to begin, and $49.95 to maintain. I refuse to inflate the perceived value of these items as some sites do, so I'm going to use my actual real world figures to show you what the true value of this membership is below.

For your $197 activation fee, you will gain instant access to:

Once more, I want you to understand that the numbers you see above are actual real-world prices for the products included in your membership, not just fantasyland projections. We sold well over 200 of the Master Marketing Manuals last year for $995.00, in addition to nearly 600 of the Real Estate Business Primer systems for $199.00. These 2 items alone far exceed the investment required to become a member, and yet we keep piling on the value!

You may log in to the site any time of day to access the materials you need, and even take advantage of some of the exciting new content we have in the works right now, that will make your job as a loan officer even easier! (I will be giving Loan Officer Marketing Lab members a sneak peek at some of the exciting new features very soon)

I also want you to bear in mind that we also have tools designed to help you land more FSBO business, consumer direct marketing, internet marketing and more. If you are ready to access materials that go far beyond the usual "rah rah" motivational articles as well as the typical "we'll tell you what you should be doing, but not how to do it" materials, then you need to register now to get your career pointed in the right direction.

Nothing will ever change for you until you take action. If you keep doing what you have always done, you will continue to get the same results you always have. The market has changed and continues to evolve. The only way to keep your income up and your disappointments down is to invest in yourself.

Don't you feel your career is worth a modest investment of $197 to find answers and solutions to your most frustrating challenges? I promise you that you will earn that investment back hundreds of times over if you take full advantage of these powerful tools.

Just how many extra closings do you want this year? 10? 15? 25 or 30? How much cash in your wallet would 30 extra closings provide? We have customers that have counted as many as 5 extra closings per month from using just 1 or 2 of the campaigns you can be reading about just 3 short minutes from now! Go ahead and register now so you can dive into this material.

I promise you the rewards are far beyond what you must be expecting! I look forward to speaking with you soon, and providing you with the personal script and marketing critique. Your pipeline and paycheck next month deserves it! Don't put your goals on hold any longer!

I cannot tell you how many times I hear loan officers keep telling themselves "I'll do it tomorrow" or "I'll do it next week after I close another loan." These same loan officers manage to put off taking action for months, and once they finally did take action, they realized just how much money they lost out on by allowing so much time to pass..

I don't like to be a pushy individual, but I do wish to show you the facts. So please consider everything I have shown you on this page. You will gain access to some of the most unique and powerful realtor marketing tools available to loan officers, and I give you my own personal assurance that I will do all that I can to assist you in growing your career. I have a passion for this subject matter and career, and I feel that you will benefit from this passion and commitment as a member of the Loan Officer Marketing Lab. I look forward to hearing from

Click here to join now

Chad Weber - Average Joe L.O.
E-mail: cweber@averagejoelo.com
314-583-5190